Networks' fight with Dish over ad-skipping has huge implications
The major broadcast networks’ legal skirmish with satellite television service Dish Network over its new ad-skipping device is shaping up to be a titanic struggle with enormous implications.
With Dish, you do still have the option to watch the network recordings with commercials, but honestly who would want to do that? I don’t understand why a company like DirecTV would sit on technology that consumers would obviously use. When Dish introduced Auto Hop, it was a huge hit with its customers, because customers like to have the choice to watch commercials or not. I first heard about the Auto Hop feature from one of my coworkers at Dish, and I think that it compliments the Hopper DVR quite nicely. I’m glad Dish is giving their customers what they want with the best technology around.
With Dish, you do still have the option to watch the network recordings with commercials, but honestly who would want to do that? I don’t understand why a company like DirecTV would sit on technology that consumers would obviously use. When Dish introduced Auto Hop, it was a huge hit with its customers, because customers like to have the choice to watch commercials or not. I first heard about the Auto Hop feature from one of my coworkers at Dish, and I think that it compliments the Hopper DVR quite nicely. I’m glad Dish is giving their customers what they want with the best technology around.
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